Marketing Research at IIM Bangalore
On finding that none of my contacts were fruitful in ensuring an internship at a Tech company, and on receiving a few no-fund replies from foreign universities, I decided to give the IIMs a shot. I was happily accepted at IIM Bangalore for a marketing research internship.
The IIM Bangalore Campus:
The campus is very small but has better per capita infrastructure than our Institute. No two place are more than 5 minutes away on foot. The hostels are quite decent with cozy, single occupancy rooms, 24 hour LAN, washing machines and internal phones on each floor. The atmosphere is really peaceful and the surroundings green and clean. The only problem is the lack of a proper canteen! They have Amul, Tata Tea and CCD outlets but you can’t have sandwiches at Amul everyday — although that’s what we had to do for two months! (yes, there were 5 others from the Institute at IIM-B). And dinner was always at some roadside restaurant outside campus. Seriously I would have been bored to death had it not been for our weekend “lukkhas” with others from the Insti doing their interns all over Bangalore. Other than Bangalore we had covered Ooty, Mysore, Pondicherry and Hogenakkal, each on separate weekends.
The Work:
I was supposed to be working on a case study on Aptech’s business strategies which was supposed to be completed in 8 weeks but due to Aptech’s other commitments it got delayed. So basically I was left doing “arbit” and random stuff. Most of the time was spent on reading subject matter and writing summaries. This wasn’t bad because it definitely gave me a good exposure towards marketing but there wasn’t any tangible gain.
Overall, it was a nice experience especially because of the weekend outings and I got a feel of what management was all about.
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